Automated Betting Insights

Created a new service (Betting Insights) delivering millions of automatically generated facts and insights annually across US Pro and College sports, Soccer, Tennis, and Rugby, delivered via API as well as via consumer-facing front-end products, driving additional engagement for fans, and additional bet placement for sports bettors. This service provides Media, Broadcast, Tech, and Sportsbook clients with easy, automated access to relevant questions they and their fans/users want answered.

Before a game, providing insight about how a team has performed recently, how a player has performed at home vs on the road this season, or how often a team is first to score a goal in a soccer game. In-game, these insights become more valuable, delivering instantly when specific events occur. How often does Arsenal get the full three points from a soccer match when the score is tied after 75 minutes? How often does Jessica Pegula win on hard court after losing the first set? How often has one of Tom Brady’s teams covered the spread when trailing by a touchdown or less going into the 4th quarter?

These insights help shape storylines for studio shows articles, drive tune-in for streamers and broadcasts, and of course, help bettors make more informed decisions. Delivered via API or software application, widget, etc., providing these insights in an automated way reduces the effort required by producers, statisticians, and marketing teams, allowing them to focus on other priorities.