Kenmore Market Research

• While part of the market research and consumer insights team, I helped the Kenmore team as I:

• Performed analysis to determine top countries for international expansion of Kenmore, Craftsman, and DieHard brands
• Analyzed domestic market for expansion of Kenmore, Craftsman, DieHard brands beyond Sears
• Researched connected appliances landscape to guide Kenmore product development roadmap
• Moderated ideation and user experience focus groups
• Conducted ethnographic research via Shop-Along research
• Guided development of max-diff analysis for Kenmore Major Appliance categories